Thursday, 29 November 2012
I hate goodbye's but they always come along. This blog is actually 25% of my score in an entrepreneurship course, it's been hectic working on it but also fun at the same time. The course is over so it's time to leave a farewell message. A big thank you to everyone that has viewed this blog, you've helped me pass my course and I hope the information provided in this blog has helped you too. Once again, thank you, i love u all.cheers
Tuesday, 13 November 2012
Hi every one, last week was great........, i did a presentation on entrepreneurship, it was amazing and i was very happy to be an instructor for that moment.This is my work
FRANCHISE
FRANCHISE
BY NDIFREKE UMOYOH
DEFINITIONS
FRANCHISE: It is a right granted by a
business owner to another person or group of individuals, to use his/her
trademark or trade name in selling goods and services.
FRANCHISEE: Is someone or group of an
individual who purchases a franchise. The franchisee than runs that location of
the purchased business.
FRANCHISOR: A franchisor is a company
or a person that sells the right to use its name or operating systems to independent
business owners. Example Mc Donald’s.
FRANCHISE is the licensing of a right
to use a trademark or name; the payment of a franchise fee and some variant of
a community of interest, marketing plan, control or assistance.
Killion, W.
L., & Yatchak, S. J. (2008). BUT IT DOESN'T WALK OR TALK LIKE A DUCK: THE
PERILS OF THE HIDDEN FRANCHISE. Gpsolo, 25(2), 10-44.
ADVANTAGES OF FRANCHISE
TRAINING AND
GUIDANCE
Training and Guidance is the most important
advantages of buying a franchise because the franchisor will offer both
training and guidance to the franchisee which will lead to the success of the
business.
BRAND NAME
APPEAL
An individual or group of people who
buys a well known business has an opportunity to succeed because people are
aware or the goods and service is well known by the people.
A PROVEN
TRACK RECORD
Another
advantage is that the franchisor will proved that the business will be
successful and there will be a report from the owner that the business and
units operation are doing financially well and that the management operating
system are successful.
FINANCIAL
ASSISTANCE
A franchise is a good investment
because the franchisor will help the new owner to get financial assistance
needed to operate the business successfully. Some franchisor personal help the
franchisee to get money lend to start the business.
FRANCHISE IN NIGERIA
KENTUCKY FRIED CHICKEN (KFC): It is
the world’s most popular chicken restaurant chain. It was founded by Colonel
Harland Sanders in 1952 and it is based in Louisville, Kentucky. It has
branches in America that can boast of a 59 year rich history of success and
innovation.
FRANCHISE IN USASUBWAY: It is a
submarine sandwich shop founded by Fred DeLuca. It first shop was opened in
Bridgeport, Connecticut in August 1965. It is today, the world’s biggest
submarine sandwich chain with over 37,000 locations worldwide.
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